Best Brand Video
Best Long-Form Video (over 3 minutes)
Global
Entrant Company
Category
Area / Locality
Featured Platforms
In 2020, when the pandemic hit, we discovered there were only 16 lesbian bars left in the United States. In response, we created The Lesbian Bar Project. Our goal with The Lesbian Bar Project was to celebrate, support, and amplify the remaining Lesbian Bars that exist in the United States… and to make sure our spaces not just survive, but thrive. To start, we partnered with Jägermeister’s #savethenight campaign and crowdfunded nearly $300,000 so the 16 bars could keep their doors open. We received 1.4 billion impressions organically to date and were featured in over 250 publications. We made an Emmy and GLAAD Media award-winning docuseries and were invited to speak at The United States Congress. In 2024, our goal was to go international. We released THE LESBIAN BAR PROJECT: FLINTA, which tells the stories of the lesbian+ communities in Cologne and Berlin. The acronym FLINTA originates from Germany. It means Female, Lesbian, Intersex, Non-Binary, Trans, Agender. Germany is a leader in nightlife. FLINTA is the future. Language is culture and it is evolving. Despite Lesbian Bars disappearing in Germany, there’s a FLINTA movement that epitomizes the evolution of queer culture. Organizers, politicians, musicians, artists, and activists are now creating their own space. Subjects include Boize Bar owner Payman Neziri, comedian Ricarda Hofmann, human rights activist Anbid Zaman, politician Tessa Ganserer, and party collectives Bebex and Girls Town. Our episode was released on RTL+, Germany’s largest streamer and we received over 18 million impressions. FLINTA amassed over 1 million organic social media impressions with over 29,000 hours of views, leading to over $2.4 million in earned media. Film is a bridge for human connection. With THE LESBIAN BAR PROJECT: FLINTA we brought international queer communities together.
The Lesbian Bar Project is created and directed by Erica Rose & Elina Street.
For more information: www.lesbianbarproject.com
Credits
Entrant Company
Rocket
Category
Best Rebranding Effort - Best Corporate Rebranding
Area / Locality
United States
Continent
National
Entrant Company
Amplity, Inc.
Category
Best Rebranding Effort - Best Healthcare Rebranding
Area / Locality
United States
Continent
North America
Entrant Company
REQ
Category
Best Brand Website - Best Brand Storytelling
Area / Locality
United States
Continent
National
Entrant Company
Innomotics GmbH
Category
Best Rebranding Effort - Best Corporate Rebranding
Area / Locality
Global